Khloé Kardashian will “help crown” the Candy Crush All Star in the tournament and plans to invite her celebrity friends in on the action.Candy Crush, Stefanie Keenan/Getty Images

Jones Soda Revives ‘Gag-Inducing’ Turkey and Gravy Flavor After a Decade off Shelves

Food & Beverage

Only 35,000 bottles of the ‘intentionally challenging’ savory beverage will be available.


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Funko Grows Up With Baby Yoda for its Macy’s Thanksgiving Day Parade Debut

Branding

“The main challenge the team faced was keeping the character's integrity while still making sure the balloon will fly,” said Dave Beré, Funko’s senior director of Marketing.

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Daniel Craig Pours a Heineken … and That’s the Ad

Beer, Spirits & Cannabis

With his final movie as James Bond set for release following multiple delays over the last two years, Daniel Craig alludes to the protracted release in a spot for Heineken.

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Jennifer Lopez Partners With Goldman Sachs to Support Latinx Entrepreneurs

Brandweek

The initiative, which supports Latinx entrepreneurs, coincides with National Small Business Week and National Hispanic Heritage Month.

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Why JLo’s Star Won’t Stop Rising

Brandweek

The global icon, and Adweek's 2021 Brand Visionary, has been building her personal brand since long before it was fashionable.

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Why CEOs Don’t Trust Marketing Chiefs to Grow the Business

Voice

The role is under fire but there are ways the marketing lead in the c-suite can restore value to the CMO name.

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10 Marketers Who Guided Their Brands With Resilience and Ingenuity When It Mattered Most

Brand Genius

Adweek’s 2021 Brand Genius honorees include leaders from Petco and Peloton to TikTok and Roblox.

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Adweek’s 2021 Constellation Awards Winners Epitomize the Power of Creative Collaboration

Brandweek

Our honorees demonstrate how top-notch teamwork often results in impactful marketing.

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These Wild Ads Turn Cryptocurrency Price Fluctuations Into Music

AdFreak

Agency Hoy Buenos Aires helps a banking platform turn cryptocurrency data into music for its radio campaign.

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Snyder’s Wants You to Say Cheers to Oktoberfest With Pretzel-Flavored Beer

Beer, Spirits & Cannabis

With assistance from Captain Lawrence Brewing, fans can celebrate the German holiday with a limited-edition beverage.

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Google’s Ad Encourages Tough Questions About Race, Religion and Mental Health

Ad of the Day

The ad by Uncommon Creative Studio shows members of the U.K. public observing other people or situations that they do not understand.

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Patti Smith Headlines Rimowa’s Star-Studded Call to Travel

Fashion & Apparel

The luxury luggage brand owned by LVMH hopes to ignite our wanderlust.

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Dolby Atmos Asks Pop Superstars to Experience Their Own Music in Intimate Ads

Technology

The campaign allows artists to explore how the listening experience enhances their work.

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805 Beer Debuts a Cinematic, Endless Summer Ad With Pro Surfer Conner Coffin

Sports Marketing

The campaign comes as surfing is riding high on a post-Olympic wave.

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The General Pairs Montell Jordan and Michael Buffer With Shaq in Latest Campaign From Highdive

Legacy Brands

“We want to get people talking and laughing." - Mark Gross, CCO at Highdive.

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MTV’s The Challenge Uses Cameo to Connect With Core Fans

Media

The ViacomCBS property created nearly 400 Cameos that sold out in less than 10 minutes.