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Toyota Playfully Celebrates Its Role In Kiwi Culture With New Ad

AdFreak

Toyota New Zealand celebrates the “bond” between car owners, their trusty vehicles, and their friends in its latest campaign to promote its new 2021 Hilux model.The hero film shows a […]


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Pedigree’s Quirky Campaign Helps People Take a Baby Step Into Parenting

AdFreak

According to Dan Wright, group ecd at Colenso BBDO, the campaign's message is based on insights and data showing that younger people are starting families later.

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How Fashion Brands Can Achieve Inclusion Through Design

Agencies

How to be more inclusive when marketing fashion.

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In Apple’s Holiday Ad, Tierra Whack and Her Tiny Twin Show Off the Potent HomePod Mini

Ad of the Day

The rising rap star gets energized by the new, smaller voice assistant.

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Why Goodby Silverstein & Partners Is Opening an Office in New York Again

Agencies

The revolving doors of Goodby Silverstein & Partners’ New York office have swung open once again. Five years ago, the San Francisco-based Omnicom agency closed GS&P New York after less [...]

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These Pixar-Like Ads for Pet Food Gently Encourage Owners Not to Overfeed

Ad of the Day

Hill's Pet Nutrition says up to 60% of pets end up overweight.

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Creative Agency Compound Joins Forces With Experiential Studio Helo

Leadership & Talent

The partnership aims to combine talents to craft culturally relevant brand experiences.

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Applications Are Open for Adweek’s 2021 Media Agency of the Year

Agencies

Apply by December 14 for consideration.

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For Visible, Schitt’s Creek Star Dan Levy Is Delightfully In on the Joke

AdFreak

Scrolling through Twitter, there are plenty of forgettable ads. The “promoted” bug can be code for zipping by as one seeks wisdom (or an argument) from the masses. Then there’s [...]

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Nike Celebrates the Power of Dance and Enduring Strength of Black Women

Diversity, Equity and Inclusion

Film by AKQA uses choreography to tell a story of "birth, connection, roots, protection, recognition and awakening."

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In a Stellar Use of Animation, Absolut Imagines the Joy of Reuniting Post-Pandemic

Agencies

Film imagines delight of breaking free from our digital connections to see real friends again.

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The One Club Has Created a Program to Help Creatives Future-Proof Their Careers

Creative Disruption

The 9-month virtual program, which costs $11,500, will focus on skills such as user experience design.

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Mondelēz Turns to MediaMonks, Publicis Groupe for New Content Production Model

Agencies

The new model is designed to connect creative, data and media capabilities.

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Q&A: Lagunitas CMO Paige Guzman on Canvas Worldwide and What’s on Tap Next For the Brand

Agencies

"Our relationship with Canvas is being built around trust, collaboration, a willingness on both sides to try out new things, and being open to seeing what works and what doesn’t."