The Pandemic Is Just a Blip on Rebecca Allison’s Busy Radar
"Thriving in the gray" with the vp of marketing at cannabis cultivator-distributor Parallel.
Agencies Are Finding Themselves Reevaluating the Purpose of an Office
Agencies are preparing for a hybrid workforce.
After Declaring Bankruptcy Twice, RadioShack Plots Its Comeback
It joins the likes of Pier 1 Imports and DressBarn for an 'online shopping mall' under new owners Retail Ecommerce Ventures.
Which Platform Is Better for Small Businesses: Amazon or Shopify?
It boils down to branding or reach—at least prior to Amazon’s Selz deal.
Fast-Casual Restaurants Add Carbon Labeling to Menus in an Effort to Be More Sustainable
Just Salad, Panera and Chipotle want to help diners make climate-friendly food choices.
These Innovative Campaigns and Execs Delivered Results and Accountability When It Mattered Most
These 24 honorees represent a discipline that rewards tracking customer journeys to clicks, leads and sales.
P&G’s Marc Pritchard Is Using ‘Constructive Disruption’ to Reinvent Brand Building
The chief brand officer is Adweek's Performance Marketer of The Year.
Streaming With the Enemy: How Connected TV Rivals Learned to Work Together
Competitors like Roku and Amazon Fire TV are recognizing the value of scale for their content channels.
Infographic: Unprepared Brands Caught With Hands in Soon-to-Be-Empty Cookie Jar
Though a cookie-less future looms, 78% have no third-party plan.
From User IDs to Cohorts, the Future of Ad Tech Is Now Clear
Embracing a new acceptable level of output.