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The Pandemic Is Just a Blip on Rebecca Allison’s Busy Radar

Leadership & Talent

"Thriving in the gray" with the vp of marketing at cannabis cultivator-distributor Parallel.

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After Declaring Bankruptcy Twice, RadioShack Plots Its Comeback

Perspective

It joins the likes of Pier 1 Imports and DressBarn for an 'online shopping mall' under new owners Retail Ecommerce Ventures.

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Which Platform Is Better for Small Businesses: Amazon or Shopify?

Ecommerce

It boils down to branding or reach—at least prior to Amazon’s Selz deal.

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Fast-Casual Restaurants Add Carbon Labeling to Menus in an Effort to Be More Sustainable

Sustainability

Just Salad, Panera and Chipotle want to help diners make climate-friendly food choices.

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These Innovative Campaigns and Execs Delivered Results and Accountability When It Mattered Most

Performance Marketing

These 24 honorees represent a discipline that rewards tracking customer journeys to clicks, leads and sales.

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P&G’s Marc Pritchard Is Using ‘Constructive Disruption’ to Reinvent Brand Building

Performance Marketing

The chief brand officer is Adweek's Performance Marketer of The Year.

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Streaming With the Enemy: How Connected TV Rivals Learned to Work Together

Connected TV

Competitors like Roku and Amazon Fire TV are recognizing the value of scale for their content channels.

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Infographic: Unprepared Brands Caught With Hands in Soon-to-Be-Empty Cookie Jar

Data Points

Though a cookie-less future looms, 78% have no third-party plan.

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From User IDs to Cohorts, the Future of Ad Tech Is Now Clear

Voice

Embracing a new acceptable level of output.