Which Platform Is Better for Small Businesses: Amazon or Shopify?
It boils down to reach or branding—and Amazon’s Selz deal could deliver both
A generation ago, small businesses thrived from a single location on Main Street in their hometown. But as shopping behavior migrates online, that’s a thing of the past.
This story first appeared in the March 22, 2021, issue of Adweek magazine. Click here to subscribe.
