Which Platform Is Better for Small Businesses: Amazon or Shopify?

It boils down to reach or branding—and Amazon’s Selz deal could deliver both

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A generation ago, small businesses thrived from a single location on Main Street in their hometown. But as shopping behavior migrates online, that’s a thing of the past.

“I definitely lean on the side of digital is now-standard operating practice,” said Chelsea Gross, director analyst at Gartner.

While mom-and-pop shops may not always need to lean on digital offerings as much as they are during the pandemic, Gross noted they will still need an integrated commerce strategy in the future.

Zach Weinberg, vp of ecommerce at search marketing company Reprise Digital, said, “We exist now in a world of unified commerce,” in which consumers bounce across devices and locations.



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This story first appeared in the March 22, 2021, issue of Adweek magazine. Click here to subscribe.