Ecommerce

Which Platform Is Better for Small Businesses: Amazon or Shopify?

It boils down to reach or branding—and Amazon’s Selz deal could deliver both

Dice with Shopify and Amazon logos
Shopify is now 40% the size of Amazon Marketplace.Getty Images
By Lisa Lacy

March 22, 2021

A generation ago, small businesses thrived from a single location on Main Street in their hometown. But as shopping behavior migrates online, that’s a thing of the past.

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This story first appeared in the March 22, 2021, issue of Adweek magazine. Click here to subscribe.

Lisa Lacy

Lisa Lacy is Adweek's Commerce Editor.

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