Heather Fletcher
Heather Fletcher is a freelance reporter for Adweek. She covers performance and direct marketing.
Online Casinos Join the Streaming Wars With Branded Live Dealers
Betting apps have a new way to 'tell a story' and create the atmosphere of a casino floor.
These Innovative Campaigns and Execs Delivered Results and Accountability When It Mattered Most
These 24 honorees represent a discipline that rewards tracking customer journeys to clicks, leads and sales.
Marketers Hoping for Change at the USPS Are in for a Nail-Biter
If the Senate confirms a Trump nominee, the USPS board will remain Republican.
4 Keys to Effective Performance Marketing in 2021
Performance Marketing
Pandemic-prompted pivots helped brands innovate and will aid in future success.
Cold Lead Gen Outreach on LinkedIn Is Not Advised, But It’s Still Happening
B2B salespeople sending messages to decision-makers seem to be playing a numbers game.
What Joe Biden’s Changes to USPS Leadership May Mean for Marketers
Performance Marketing
President-elect's postal service board appointments could change a lot, but not the Jan. 24 rate hike.
What Marketers Can and Can’t Mail During the Holidays
Pandemic-prompted ecommerce purchases created a 25% year-over-year shipping and packages increase.
What Marketers Should Know Before Building an Amazon Keyword Strategy
Keyword buying on Amazon is only part of its ranking algorithm, but it’s an important one.
How Performance Marketers Can Appeal to Millennials and Gen Z Now
With the pandemic making experiential harder to offer, content, social and video should be emphasized.
Want to Find Customers Online? Here’s How They’re Searching for You
Discovering product purchase intent via search behavior yields sales.