4 Keys to Effective Performance Marketing in 2021

What to do to strengthen brands in the pandemic environment

Illustration of a video chat screen
Marketers are going where the customers are found to create content on newly popular platforms, like Zoom. RLT/Getty Images

Performance marketers don’t have the luxury of not making the sale, so when business buyers and consumers migrated online during the pandemic, they followed. Their pivots will continue to serve them well in 2021.

Heather Fletcher is a freelance reporter for Adweek. She covers performance and direct marketing.