2021 Outlook

What Joe Biden's Changes to USPS Leadership May Mean for Marketers

President-elect's postal service board appointments could change a lot, but not the Jan. 24 rate hike  

postal truck
Joe Biden takes office on Jan. 20, but Donald Trump just named a USPS leadership nominee.Kacy Burdette
By Heather Fletcher

December 11, 2020

Public perception that everything about the government changes once a new president takes office is especially untrue for the United States Postal Service. 

Heather Fletcher

Heather Fletcher is a freelance reporter for Adweek. She covers performance and direct marketing.

Recommended articles
Microlearning

How Publisher Audits Reduce Fraud Risk and Improve ROI

The Power of Advertising on the Second Screen

Maximize the Value of First-Party Data for Today and Tomorrow

Mastering the Art and Science of Subscriber Care

You Might Like

The Marketer’s Guide to Getting Even Better Results From Retail Media Platforms

By Epsilon

Partnerships Can Deliver the Growth That Ads Can’t

By Impact

4 Strategies to Hypercharge Ecommerce for Gen Z

By Student Beans

Stopping Churn Doesn’t Have to Be Hard or Expensive

By CleverTap

{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"performance-marketing"}