Performance marketers shouldn’t just transfer their Google keywords to Amazon. Consumers intending to buy products search for them on Amazon and Google, but they become customers on each platform differently.
What Marketers Should Know Before Building an Amazon Keyword Strategy
Keyword buying is only part of its ranking algorithm, but it’s an important one
47% of ecommerce shoppers start their searches on Amazon.com but seek products uniquely.
Kacy Burdette
