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Performance marketers shouldn’t just transfer their Google keywords to Amazon. Consumers intending to buy products search for them on Amazon and Google, but they become customers on each platform differently.
Before building an Amazon.com keyword strategy, SEO experts advise marketers to remember that Amazon is a search engine housed in a marketplace. The entire point of the site is to sell things. Consumers visiting the site know that and may not be typing in its search engine “buy now.”