What Marketers Should Know Before Building an Amazon Keyword Strategy

Keyword buying is only part of its ranking algorithm, but it’s an important one

47% of ecommerce shoppers start their searches on Amazon.com but seek products uniquely. Kacy Burdette

Performance marketers shouldn’t just transfer their Google keywords to Amazon. Consumers intending to buy products search for them on Amazon and Google, but they become customers on each platform differently.

Heather Fletcher is a freelance reporter for Adweek. She covers performance and direct marketing.