How Performance Marketers Can Appeal to Millennials and Gen Z Now

Stepping up on content, social and video over experiential in the Covid-19 era

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With many in-person marketing opportunities absent during this pandemic, performance marketers are trying to find new ways to reach Gen Zers and millennials. Modified experiential marketing, as well as content, social and video marketing, can step up to fill the void.

The loss of simpler in-person experiential marketing opportunities may be hard for performance marketers to digest because this was a successful tactic as far back as 2016. In the pre-Covid-19 world, performance marketers learned first with millennials, then with Gen Zers, that younger generations valued experiences over things.



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