Cold Lead Gen Outreach on LinkedIn Is Not Advised, But It’s Still Happening

B-to-b salespeople sending messages are playing a numbers game

LinkedIn accounts get “frozen,” or temporarily restricted from sending connection invitations often enough that the social network has a help page about why it happens.

Performance marketers seeking new leads know there are many ways to connect with potential customers. Prospect lists from specialists and inbound leads from content marketing are just a couple of ways to acquire new leads. 

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Heather Fletcher is a freelance reporter for Adweek. She covers performance and direct marketing.
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