Nicole Ortiz is Adweek's senior story editor, managing our edit hub through which all digital content flows. Nicole also manages Insights in the magazine and helps lead newsroom initiatives on diversity and inclusion, style guide decisions and SEO. She is the former community editor where she built Adweek's Voice column, an opinion channel comprised of guest contributions. Nicole previously served as the managing editor for Best Lawyers magazine.
Schwinn and Good Co. Bike Club Challenge Outdated Ideas of What a Cyclist Looks Like
The bike retailer's 'I Am a Cyclist' campaign follows marginalized groups in the cycling community.
Infographic: Social Media Conversations Around Crypto and NFTs Soar in 2021
Let's talk about bitcoin, baby.
Infographic: General Consensus on the New Normal Is a Mix of ‘Meh’ and Cynicism
Survey respondents still largely feel overwhelmed and burnt out.
Infographic: LGBTQ+ Consumers Look for Genuine Brand Support That Outlasts Pride Month
More than 60% say their retail habits and preferences have changed since last year.
Infographic: Cooped-Up Consumers Are Champing at the Bit to Experience Live Events Again
It's bound to be a summer of experiential.
Infographic: The Best CMOs Are Visionary Communicators
Respondents said understanding how to build out a brand is integral for the role.
Infographic: Brands Aren’t the Only Ones Changing Habits Following a Year of Disasters
Consumers are also looking to companies with new expectations.
Infographic: As Vaccine Rollout Continues, Retail Sees a Much-Needed Rebound
More consumers are venturing out for in-store shopping.
Infographic: Consumers Are Making More Purchases Through Social Media in the Pandemic
In-store shopping saw a 58% decrease among survey respondents.
Infographic: Brands Should Take Note of Consumer Image Search Habits on Sustainability
People expect companies to be environmentally aware.