Portrait of Nicole Ortiz

Nicole Ortiz

Nicole Ortiz is a senior editor at Adweek, overseeing magazine departments such as Trending, Talent Pool, Data Points, Voice and Perspective. Nicole also helps lead newsroom initiatives on diversity and inclusion and SEO. She is the former community editor where she singlehandedly built up Adweek's Voice channel, an opinion channel comprised of guest contributions. Nicole previously served as the managing editor for Best Lawyers magazine.


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Infographic: Retailers Beware, You’re in for a … Scary Drop in Halloween Foot Traffic

Retail

Costume and candy shops won't see as much patronage this holiday due to the pandemic.

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Infographic: As Consumers Vacate Cities, They Still Crave Familiar Retail Experiences

Retail

People are seeking out certain goods and services to make the transition seamless.

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Infographic: While Shoppers Are Adapting, They Miss Much of What Retail Used to Provide

Brand Marketing

Consumers are viewing brands and their shopping experiences very differently.

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Infographic: Consumers Are Burned Out by Advertising With Covid-19 Messaging

Brand Marketing

As with most marketing, they are especially sick of those that feel disingenuous.

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Infographic: How the Pandemic Has Altered Consumers’ Food and Eating Preferences

Brand Marketing

New data shows that Americans are changing how they view their meals due to Covid-19.

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Why Schwinn Canceled Its 2020 Marketing in the Middle of Its 125th Anniversary

Ecommerce

The brand is celebrating its 125th anniversary but ran out of product online as more consumers sought out cycling.

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Adweek Podcast: Hispanic/Latinx Heritage Month

Agencies

Discussing what brands should—and shouldn't—do to reach this important demographic.

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Infographic: Moms Look to Local TV for Updates, and Well-Placed Ads Could Catch Their Eye

TV / Video

Marketers using only social media ads might miss this demographic who prefer to get their news through broadcast.

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Infographic: CMOs Show Strength as They Prioritize Long-Term Growth and Community

Brand Marketing

Despite the pandemic, there is high confidence in chief marketing officers.

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Infographic: Consumers Take to Social Media to Express Frustrations With Covid Tracing Apps

Digital

Hootsuite analyzed data from users to see how conversations were transforming, and many were angry with the latest developments.