Portrait of Nicole Ortiz

Nicole Ortiz

Nicole Ortiz is Adweek's senior story editor, managing our edit hub through which all digital content flows. Nicole helps lead newsroom initiatives on diversity and inclusion, style guide decisions and SEO. She is the former community editor where she built Adweek's Voice column, an opinion channel comprised of guest contributions. Nicole previously served as the managing editor for Best Lawyers magazine.

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How Young Hero Is Giving Emerging Musicians Opportunities for Exposure

Creative Thinkers

The pro bono initiative sees the agency bring artists in on campaigns while also mentoring them on branding.

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Call for Nominations: Adweek’s 2022 Most Powerful Women in Sports

Women in Sports

Looking for athletes and execs alike blazing the trail in the world of athletics.

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Planned Parenthood Solidifies Its Stance as a Brand That Will Fight ‘No Matter What’

Brand Genius

The nonprofit is improving representation efforts to ensure all patients can have autonomy over their bodies.

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Prime Day 2022 Was the Biggest in Amazon’s History

Amazon News

Shoppers worried about rising costs are increasingly seeking out bargains.

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Amazon’s Back-to-School Campaign Offers Levity in the Face of Historic Inflation

Amazon News

84% of shoppers are expecting higher prices this season, according to data from the National Retail Federation.

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Question What You Think You Know With Baratunde Thurston

Creative Thinkers

From his book How to Be Black to his new PBS series America Outdoors.

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Outdoor Retailers Strive to Make Nature More Accessible to Marginalized Groups

Diversity, Equity and Inclusion

Barriers of entry around pricey gear and inconvenient access created a visible DEI problem for the recreation industry.

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Brompton Is Transforming Cities Into Happier, More Sustainable Bike Oases

Travel Advertising News

And its plan begins with New York, which is where its flagship shop is located.