Portrait of Nicole Ortiz

Nicole Ortiz

Nicole Ortiz is Adweek's senior story editor, managing our edit hub through which all digital content flows. Nicole also manages Insights in the magazine and helps lead newsroom initiatives on diversity and inclusion, style guide decisions and SEO. She is the former community editor where she built Adweek's Voice column, an opinion channel comprised of guest contributions. Nicole previously served as the managing editor for Best Lawyers magazine.

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Brompton Is Transforming Cities Into Happier, More Sustainable Bike Oases

Travel & Transportation

And its plan begins with New York, which is where its flagship shop is located.

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DivaCup Is Surfing the Crimson Wave From Taboo to Trendy


The reusable menstrual product is finally mainstream as consumers seek sustainable alternatives.

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This Archive of Old Outdoor Ads Serves as Design Inspiration for Brands


It also shows what trends are making a resurgence decades later.

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Joe Rogan Isn’t Spotify’s Biggest Problem. It’s Having an Identity Crisis

Audio & Podcasting

The audio brand is shakily trying to bridge the divide between music and being seen as a publisher.

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REI’s Response to a Store’s Unionization Effort Forces Tough Reconciliation With Progressive Image

Brand Purpose

The outdoor retailer is attempting to draw deeper lines around certain brand values.

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Trek Finds a New Holiday Marketing Tradition With Fundraising Effort

Digital Storytelling

Fundraiser helped raise awareness for World Bicycle Relief.

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Schwinn and Good Co. Bike Club Challenge Outdated Ideas of What a Cyclist Looks Like

Diversity, Equity and Inclusion

The bike retailer's 'I Am a Cyclist' campaign follows marginalized groups in the cycling community.

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Infographic: General Consensus on the New Normal Is a Mix of ‘Meh’ and Cynicism

Data Points

Survey respondents still largely feel overwhelmed and burnt out.

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Infographic: LGBTQ+ Consumers Look for Genuine Brand Support That Outlasts Pride Month

Data Points

More than 60% say their retail habits and preferences have changed since last year.

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