Portrait of Nicole Ortiz

Nicole Ortiz

Nicole Ortiz is a senior editor at Adweek, overseeing magazine departments such as Trending, Talent Pool, Data Points, Voice and Perspective. Nicole also helps lead newsroom initiatives on diversity and inclusion and SEO. She is the former community editor where she singlehandedly built up Adweek's Voice channel, an opinion channel comprised of guest contributions. Nicole previously served as the managing editor for Best Lawyers magazine.

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Infographic: Consumers Are Making More Purchases Through Social Media in the Pandemic

Brand Marketing

In-store shopping saw a 58% decrease among survey respondents.

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Infographic: Brands Should Take Note of Consumer Image Search Habits on Sustainability

Creativity

People expect companies to be environmentally aware.

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Infographic: Unprepared Brands Caught With Hands in Soon-to-Be-Empty Cookie Jar

Data Points

Though a cookie-less future looms, 78% have no third-party plan.

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Infographic: Where Gen Z and Millennials Are Getting Their Entertainment and Distraction

Media

Mobile video has grown tremendously in the last year, largely due to the pandemic.

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Infographic: Following Protests, Consumers Expect More From Brands This Black History Month

Media

People want to see their values reflected in companies they engage with.

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Infographic: Consumers Want a Safe Holiday That Still Preserves Some Tradition

Year in Review

Many are looking for an escape from this difficult year.

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Infographic: Shoppers Are Using Connected TV and Online Shopping This Holiday Season

Commerce

The pandemic has driven people to their devices to make gift giving seamless.

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Infographic: Consumers Prepare for a Thanksgiving Like No Other

Commerce

Don't worry—there will still be football and turkey, though it'll have to comply with CDC guidelines.

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Infographic: Retailers Beware, You’re in for a … Scary Drop in Halloween Foot Traffic

Commerce

Costume and candy shops won't see as much patronage this holiday due to the pandemic.

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Infographic: As Consumers Vacate Cities, They Still Crave Familiar Retail Experiences

Commerce

People are seeking out certain goods and services to make the transition seamless.