Nicole Ortiz
Nicole Ortiz is a senior editor at Adweek, overseeing magazine departments such as Trending, Talent Pool, Data Points, Voice and Perspective. Nicole also helps lead newsroom initiatives on diversity and inclusion and SEO. She is the former community editor where she singlehandedly built up Adweek's Voice channel, an opinion channel comprised of guest contributions. Nicole previously served as the managing editor for Best Lawyers magazine.
Infographic: Consumers Are Making More Purchases Through Social Media in the Pandemic
Brand Marketing
In-store shopping saw a 58% decrease among survey respondents.
Infographic: Brands Should Take Note of Consumer Image Search Habits on Sustainability
Creativity
People expect companies to be environmentally aware.
Infographic: Unprepared Brands Caught With Hands in Soon-to-Be-Empty Cookie Jar
Though a cookie-less future looms, 78% have no third-party plan.
Infographic: Where Gen Z and Millennials Are Getting Their Entertainment and Distraction
Media
Mobile video has grown tremendously in the last year, largely due to the pandemic.
Infographic: Following Protests, Consumers Expect More From Brands This Black History Month
Media
People want to see their values reflected in companies they engage with.
Infographic: Consumers Want a Safe Holiday That Still Preserves Some Tradition
Many are looking for an escape from this difficult year.
Infographic: Shoppers Are Using Connected TV and Online Shopping This Holiday Season
Commerce
The pandemic has driven people to their devices to make gift giving seamless.
Infographic: Consumers Prepare for a Thanksgiving Like No Other
Commerce
Don't worry—there will still be football and turkey, though it'll have to comply with CDC guidelines.
Infographic: Retailers Beware, You’re in for a … Scary Drop in Halloween Foot Traffic
Commerce
Costume and candy shops won't see as much patronage this holiday due to the pandemic.
Infographic: As Consumers Vacate Cities, They Still Crave Familiar Retail Experiences
Commerce
People are seeking out certain goods and services to make the transition seamless.