Portrait of Nicole Ortiz

Nicole Ortiz

Nicole Ortiz is Adweek's senior story editor, managing our edit hub through which all digital content flows. Nicole also manages Insights in the magazine and helps lead newsroom initiatives on diversity and inclusion, style guide decisions and SEO. She is the former community editor where she built Adweek's Voice column, an opinion channel comprised of guest contributions. Nicole previously served as the managing editor for Best Lawyers magazine.

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Schwinn and Good Co. Bike Club Challenge Outdated Ideas of What a Cyclist Looks Like

Diversity, Equity and Inclusion

The bike retailer's 'I Am a Cyclist' campaign follows marginalized groups in the cycling community.

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Infographic: General Consensus on the New Normal Is a Mix of ‘Meh’ and Cynicism

Data Points

Survey respondents still largely feel overwhelmed and burnt out.

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Infographic: LGBTQ+ Consumers Look for Genuine Brand Support That Outlasts Pride Month

Data Points

More than 60% say their retail habits and preferences have changed since last year.

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Infographic: The Best CMOs Are Visionary Communicators

Data Points

Respondents said understanding how to build out a brand is integral for the role.

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Infographic: Brands Aren’t the Only Ones Changing Habits Following a Year of Disasters

Data Points

Consumers are also looking to companies with new expectations.

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Infographic: As Vaccine Rollout Continues, Retail Sees a Much-Needed Rebound

Data Points

More consumers are venturing out for in-store shopping.

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Infographic: Consumers Are Making More Purchases Through Social Media in the Pandemic

Data Points

In-store shopping saw a 58% decrease among survey respondents.

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