Portrait of Nicole Ortiz

Nicole Ortiz

Nicole Ortiz is Adweek's senior story editor overseeing our edit hub. Nicole also manages magazine departments such as Insights, Talent Pool, Data Points and Perspective. Nicole also helps lead newsroom initiatives on diversity and inclusion and SEO. She is the former community editor where she built Adweek's Voice column, an opinion channel comprised of guest contributions. Nicole previously served as the managing editor for Best Lawyers magazine.

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Infographic: Cooped-Up Consumers Are Champing at the Bit to Experience Live Events Again

Performance Marketing

It's bound to be a summer of experiential.

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Infographic: The Best CMOs Are Visionary Communicators

Data Points

Respondents said understanding how to build out a brand is integral for the role.

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Infographic: Brands Aren’t the Only Ones Changing Habits Following a Year of Disasters

Data Points

Consumers are also looking to companies with new expectations.

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Infographic: As Vaccine Rollout Continues, Retail Sees a Much-Needed Rebound

Data Points

More consumers are venturing out for in-store shopping.

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Infographic: Consumers Are Making More Purchases Through Social Media in the Pandemic

Data Points

In-store shopping saw a 58% decrease among survey respondents.

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Infographic: Unprepared Brands Caught With Hands in Soon-to-Be-Empty Cookie Jar

Programmatic

Though a cookie-less future looms, 78% have no third-party plan.

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Infographic: Where Gen Z and Millennials Are Getting Their Entertainment and Distraction

Data Points

Mobile video has grown tremendously in the last year, largely due to the pandemic.

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Infographic: Following Protests, Consumers Expect More From Brands This Black History Month

Data Points

People want to see their values reflected in companies they engage with.

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Infographic: Consumers Want a Safe Holiday That Still Preserves Some Tradition

Year in Review

Many are looking for an escape from this difficult year.