Clif Bar Partners With Venus Williams and Outdoor Afro to Inspire More Diversity in Nature

Future partnerships with other athletes encourage increased representation and accessibility for marginalized groups

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Though the pandemic has seen a boom in outdoor activity, particularly within U.S. national parks, it has also brought further into focus a lack of accessibility and inclusivity within the outdoors industry. And while the issue is certainly not new, it’s received increased scrutiny that outdoor retailers and brands are trying to finally address, including Clif Bar & Company.

Clif’s community service program, Clif Corps, is linking up with tennis star Venus Williams and its longtime partner, the Black-led and centered nonprofit Outdoor Afro, on the first in a series of “giving and service partnerships” to increase inclusivity in outdoor activities.




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