Outdoor Retailers Strive to Make Nature More Accessible to Marginalized Groups

Barriers to entry have created an evident DEI problem for the recreation industry

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Exploring nature might seem like an affordable, accessible activity, but a notable lack of diversity in the outdoor and recreation industry suggests otherwise.

Until recently, packaging and ads tended to feature fit white people who also happened to be the main consumers at many outdoor retailers. Historically, people of color have faced discrimination and segregation when trying to access the outdoors, and a history of violence against native groups permeates most public lands in the country.



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This story first appeared in the June 6, 2022, issue of Adweek magazine. Click here to subscribe.