How Young Hero Is Giving Emerging Musicians Opportunities for Exposure

The pro bono initiative sees the agency bring artists in on campaigns while also mentoring them on branding

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Catching a break in the music biz isn’t easily done without a helping hand (or two). And that’s precisely what cultural creative agency Young Hero is hoping to serve as.

The agency is working with budding artists and creators pro bono to provide access and opportunities to collaborate on client work, such as using songs in campaigns or using a photographer on shoots. In a way, Young Hero is almost serving as the agency representative for these creatives, including rapper Safa Gaw and singer-songwriter Blu DeTiger, helping them with branding, providing resources and offering advice around their work.

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