Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Now that bikes are back in stock, as we ease out of the pandemic-induced shortage, cyclists are gearing up for warm weather adventures and warmer commutes. And U.K.-based Brompton Bicycle is hoping they’ll do so perched atop one of their folding bikes.
Working with New York-based creative agency Milk Agency, Brompton’s first and largest U.S. integrated ad campaign “Unique New York” is launching today with social, out of home, digital and video components. Focusing specifically on New York cyclists—who make up a quarter of all New Yorkers, according to a New York City Department of Transportation report—and in the hope that consumers will be inspired to visit Brompton’s only U.S.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in