Amazon's Back-to-School Campaign Offers Levity in the Face of Historic Inflation

84% of shoppers are expecting higher prices this season

Though summer still feels far from over, retailers are prepping for back-to-school season. And this year, it’s going to be more expensive due to supply chain issues and inflation, which, at 9.1%, hit a 41-year high this week.

According to the National Retail Federation, 84% of shoppers expect to see increased prices this shopping season, with 64% of shoppers planning to time their shopping with sales, compared to 61% last year and 55% pre-pandemic. And while MasterCard’s SpendingPulse report predicts that in-store retail will finally see a larger increase (8.2%)

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