This is a Profile

Nathan Woodman

  • Nathan Woodman is the founder and CEO of Proof, a boutique strategic and technology consultancy specializing in future-proofing digital media measurement and optimization. Nathan is an ad tech veteran and machine learning expert.


    This is a Profile

    The Current State of Digital Measurement by Attribution Is Flawed

    Voice

    Misguided metrics and the opportunity to use science to get measurement and optimization in digital marketing right this time.