Nathan Woodman is the founder and CEO of Proof, a boutique strategic and technology consultancy specializing in future-proofing digital media measurement and optimization. Nathan is an ad tech veteran and machine learning expert.
From User IDs to Cohorts, the Future of Ad Tech Is Now Clear
Embracing a new acceptable level of output.
The Current State of Digital Measurement by Attribution Is Flawed
Misguided metrics and the opportunity to use science to get measurement and optimization in digital marketing right this time.