The Pandemic Is Just a Blip on Rebecca Allison’s Busy Radar

'Thriving in the gray' with the vp of marketing at cannabis cultivator-distributor Parallel

Rebecca Allison
At Parallel, Rebecca Allison helped build everything from a point-of-sales operation to a delivery system. Parallel

While many companies’ plans were completely upended in 2020, the pandemic was more like a blip on the already busy radar of Parallel, the farm-to-distribution cannabis company formerly known as Surterra Wellness.

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This story first appeared in the March 22, 2021, issue of Adweek magazine. Click here to subscribe.
@thisiskis Eva Kis is the online editor at Adweek.