Connected TV

Streaming With the Enemy: How Connected TV Rivals Learned to Work Together

Competitors like Roku and Amazon Fire TV are recognizing the value of scale for their content channels

Roku, Apple TV, Amazon Fire TV — It no longer makes sense to spend several billion dollars on content, only to restrict its availability.Roku, Apple, Amazon, Getty Images

By Mollie Cahillane

March 21, 2021

Amazon Fire and Roku are connected TV rivals, with the two platforms taking a combined 50% share of big screen CTV viewing last year.

Mollie Cahillane

Mollie is Adweek's reporter covering the business of connected TV.

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