Streaming With the Enemy: How Connected TV Rivals Learned to Work Together

Competitors like Roku and Amazon Fire TV are recognizing the value of scale for their content channels

Roku, Apple TV, Amazon Fire TV
It no longer makes sense to spend several billion dollars on content, only to restrict its availability. Roku, Apple, Amazon, Getty Images

Amazon Fire and Roku are connected TV rivals, with the two platforms taking a combined 50% share of big screen CTV viewing last year.

This story first appeared in the March 22, 2021, issue of Adweek magazine. Click here to subscribe.
@MollieCahillane Mollie is Adweek's reporter covering the business of connected TV.