After Declaring Bankruptcy Twice, RadioShack Plots Its Comeback

It joins the likes of Pier 1 Imports and DressBarn for an 'online shopping mall'

Retail Ecommerce Ventures bought RadioShack’s name and assets. Craig Warga/Bloomberg via Getty Images

Anyone who has seen James Cameron’s blockbuster Titanic—or knows the story of the Titanic’s 1912 sinking, period—will no doubt recall the wireless operator who stayed at his telegraph key sending distress calls even as the icy Atlantic encircled his feet. So here’s an additional cocktail party fact or two: The operator’s name was Jack Phillips. And his place of employ—the radio room on the boat deck—was called a radio shack.

This story first appeared in the March 22, 2021, issue of Adweek magazine. Click here to subscribe.
@UpperEastRob Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.