Infographic: Unprepared Brands Caught With Hands in Soon-to-Be-Empty Cookie Jar

Though a cookie-less future looms, 78% have no third-party plan

Three-quarters of those polled believe the removal of third-party cookies will impact their business. Carlos Monteiro

With the recent announcement from Google that it will not use alternate identifiers to track data in its products, even after third-party cookies are phased out, brands and publishers are feeling the heat.

This story first appeared in the March 22, 2021, issue of Adweek magazine. Click here to subscribe.
@neco_ornot nicole.ortiz@adweek.com Nicole Ortiz is Adweek's story editor managing Adweek's edit hub through which all digital content flows.