Infographic: Unprepared Brands Caught With Hands in Soon-to-Be-Empty Cookie Jar

Though a cookie-less future looms, 78% have no third-party plan

With the recent announcement from Google that it will not use alternate identifiers to track data in its products, even after third-party cookies are phased out, brands and publishers are feeling the heat.

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This story first appeared in the March 22, 2021, issue of Adweek magazine. Click here to subscribe.