Performance Marketing

P&G’s Marc Pritchard Is Using ‘Constructive Disruption’ to Reinvent Brand Building

The veteran chief brand officer is Adweek's Performance Marketer of the Year

Marc Pritchard
Marc Pritchard led Procter & Gamble’s push to add more performance marketing into the advertising mix while navigating the tumult of 2020.

By David Kaplan

March 21, 2021

The demand for consumer-packaged goods in the wake of Covid-19 continues to upend the regular patterns that connect commerce and performance.

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This story first appeared in the March 22, 2021, issue of Adweek magazine. Click here to subscribe.
David Kaplan
@davidakaplan david.kaplan@adweek.com David is Adweek's Performance Marketing Editor and interim Brand Marketing Editor.
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