Trust, Demand, Sustainability: What’s Next for the CPG Industry?

A new report from the Consumer Brands Association outlines upcoming trends

The Consumer Brands Association logo and food
The trade association expects sales of household staples to remain elevated. Tom Werner/Getty Images, CBA

Since the Covid-19 outbreak altered life for millions of Americans a year ago, business has been good for the consumer packaged goods (CPG) industry. More people working, eating, studying and exercising at home means more demand for household staples ranging from jars of mayonnaise to rolls of toilet paper.

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@hiebertpaul Paul Hiebert is a CPG reporter at Adweek, where he focuses on data-driven stories that help illustrate changes in consumer behavior and sentiment.