From User IDs to Cohorts, the Future of Ad Tech Is Now Clear

Embracing a new acceptable level of output

Forward-thinking ad-tech companies have been making plans to redesign their systems to operate in the ID-less anonymous web. Sujean Gahng for Adweek

Ad-tech executives and product designers should be breathing a sigh of relief now that Google has announced it will not support a cross domain identifier when Chrome deprecates the third-party cookie by 2022.

The Business of Marketing

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

This story first appeared in the March 22, 2021, issue of Adweek magazine. Click here to subscribe.
Nathan Woodman is the founder and CEO of Proof.
{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"programmatic"}