Advertisers Will Spend More Than $1 Billion on Kid-Centric Ads by 2021

New research highlights the need for checks and balances to protect the youngest end of the digital ad ecosystem.

AT&T’s New Buy-Side Tool Aims to ‘De-Silo’ Media Buying Across Screens

Xandr Invest to unify campaign execution.

Q&A: Dotdash’s CEO Explains What Quality Content Means to Him

Neil Vogel spoke about his success rebranding an age-old pub for the modern era.

Q&A: The President of Jounce Media Discusses Supply Chains and Ad Tech

Chris Kane has become a go-to voice in the programmatic ecosystem.

Q&A: Twitch’s Chief Revenue Officer on Ad Tech’s Biggest Pain Points—and Opportunities

'We get frustrated by inefficient and non-performant programmatic resulting in lost opportunities.'

Why Vox Media Chose to Build, Not Buy, a Programmatic Stack

CRO Ryan Pauley on how the company's ad-tech strategy prioritizes its audience.

French Ad-Tech Company Weborama Is Trying to Derail Amazon’s Offer to Purchase Sizmek’s Ad Server

Speculation suggests the ecommerce giant was offering at least $30 million

Connected TV Doesn’t Offer the Best of Both Worlds Yet

Ad tech's bad actors are reemerging from the woodwork as demand for programmatic TV outstrips supply.

How Serious Is Amazon’s Challenge to Google and Facebook?

The tech giant's purchase of Sizmek's assets makes clear its ad-tech ambitions—and the work ahead.

Why Agencies Are Flocking to Ad-Tech Company Centro’s DSP

Centro's Basis program hit over 200 customers in just 18 months.