How a Better Understanding of the Digital Media Supply Chain Can Give Brands a Leg Up
Complexity is the name of the game in programmatic advertising, but that can be used to a competitive advantage.
Here Are the Ad Formats Brands Are Getting from Peacock
NBCU's streaming service launched with a groundbreaking AVOD strategy.
The Trade Desk Has No Interest in Running Yield Management
The Trade Desk has serious ambitions for its Unified ID 2.0 rollout plus its ongoing CTV strategy, CEO Jeff Green talks to Adweek about these plans at NexTech 2020.
Walmart Sees Ecommerce Grow 74% During Pandemic
For Walmart, it has been a dramatic past few months as the legacy brick-and-mortar continues to invest in its digital operations.
Publishers Are Aligning to Move Ad Dollars Away From Walled Gardens
They’re collaborating more than ever with advertisers and clients.
4 Keys to Modernizing Customer Experience Measurement Strategies
SAS's Jennifer Chase on what marketers should consider to evolve attribution.
Women’s Sports and Esports Offer Biggest Opportunities for Marketers Right Now
At Adweek's NexTech event, a discussion of what the pandemic has meant for esports.
Why Freedom of Speech Does Not Equal Freedom to Monetize
Unilever was one of the first major companies to put a pause on its social media ad spend.
Marketing Is the Answer Whether a Company Is Thriving or Struggling During the Pandemic
MDC Partners CEO Mark Penn on surviving the pandemic, the Facebook boycott and hiring diversity.
This Group Says Social Media ‘Has Become the Klan Den of the 21st Century’
And what Integrity First for America is doing about it.
Professor Scott Galloway Discusses the ‘Low Point’ America Is Living Through
And the few surprises expected at an antitrust hearing next week.
Unilever’s Jennifer Gardner Is Tired of Talking About Transparency
Ahead of her July 27 appearance at NexTech 2020, Jennifer Gardner, Unilever's senior director of media, North America, spoke with Adweek.
News Corp’s Stephanie Layser Is Tired of Big Tech Bullying
News Corp's vp of ad tech on why Big Tech has to be tamed, and how independent ad tech can better work together for the good of journalism.
Ad Tech’s Top Investment Banker on Who Will and Won’t Survive the Pandemic
Terence Kawaja, founder and CEO of Luma Partners, discusses the strategic priorities for potential acquirers.
The Trade Desk CEO ‘Not Convinced’ Google Will Get Rid of Third-Party Cookies
The Trade Desk CEO Jeff Green hints at how his $20 billion company is edging toward ad targeting after cookies ahead of his NexTech 2020 appearance.