Ad Tech’s Top Investment Banker on Who Will and Won’t Survive the Pandemic

Terence Kawaja, Luma Partners CEO, on strategic priorities for potential acquirers

Terence Kawaja
LUMA Partners CEO Terence Kawaja will appear at Adweek's NexTech conference on July 29. Luma

Despite online audiences and engagement spiking amid global stay-at-home orders, the economic impact of the Covid-19 pandemic has not spared the digital ad market.

@EthanYWu Ethan Wu reports on ad tech and programmatic advertising. He is a senior at Cornell University studying economics.