Google Unveils Automated Brand Safety Tool to Create ‘Dynamic Exclusion Lists’
The aim is to streamline the manual processes of campaign management.
Cardlytics to Buy Data Platform Bridg in $350 Million Deal
Its second purchase in recent months brings its spending on mergers and acquisitions to $625 million.
Online Advertising Stood Sturdy Amid the Pandemic, IAB Says
A bruising second quarter gave way to a double-digit revenue surge in the latter half of 2020.
Google to Put Out New Publisher Tools Following ID Shake-Up
First-party data takes center stage in the wake of the company’s red line on IDs.
Vungle Buys GameRefinery as Post-IDFA Era Draws Closer
The deal tops a series of M&A moves and foreshadows privacy updates
The ANA Lays Groundwork for Digital Supply Chain Audit
Trade body appoints Mark Stewart to head up Media Leadership Consortium.
The Brand-Led Push for Ad-Tech Transparency Is Now In Full Swing
Keeping an eye on programmatic spend is fast becoming the difference between smart and dumb money.
Apple Marks Data Privacy Day With a Nod to Coming Ad Tracker Changes
With IDFA updates due ‘in early spring,’ the iPhone maker continues to shrug off Facebook’s ire.
The Ad-Tech Industry Takes Aim at Its Unloved Middlemen
Ad fraud and wasted spending are top of mind for advertisers in the push for transparency.