Portrait of Ethan Wu

Ethan Wu

Ethan Wu reports on ad tech and programmatic advertising. He is a senior at Cornell University studying economics.

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Google Unveils Automated Brand Safety Tool to Create ‘Dynamic Exclusion Lists’

Ad Tech

The aim is to streamline the manual processes of campaign management.

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Cardlytics to Buy Data Platform Bridg in $350 Million Deal

Ad Tech

Its second purchase in recent months brings its spending on mergers and acquisitions to $625 million.

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Online Advertising Stood Sturdy Amid the Pandemic, IAB Says

Adapting to Crisis

A bruising second quarter gave way to a double-digit revenue surge in the latter half of 2020.

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Google to Put Out New Publisher Tools Following ID Shake-Up

Ad Tech

First-party data takes center stage in the wake of the company’s red line on IDs.

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Vungle Buys GameRefinery as Post-IDFA Era Draws Closer

Ad Tech

The deal tops a series of M&A moves and foreshadows privacy updates

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The ANA Lays Groundwork for Digital Supply Chain Audit

Ad Tech

Trade body appoints Mark Stewart to head up Media Leadership Consortium.

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The Brand-Led Push for Ad-Tech Transparency Is Now In Full Swing

Ad Tech

Keeping an eye on programmatic spend is fast becoming the difference between smart and dumb money.

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Apple Marks Data Privacy Day With a Nod to Coming Ad Tracker Changes

Programmatic

With IDFA updates due ‘in early spring,’ the iPhone maker continues to shrug off Facebook’s ire.

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The Ad-Tech Industry Takes Aim at Its Unloved Middlemen

Ad Tech

Ad fraud and wasted spending are top of mind for advertisers in the push for transparency.

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Ad Targeting’s Center of Gravity Is Shifting

Ad Tech

If no alternative to the third-party cookie is found, it would leave a $32-billion void by 2025.