Ethan Wu reports on ad tech and programmatic advertising. He is a senior at Cornell University studying economics.
Google Unveils Automated Brand Safety Tool to Create ‘Dynamic Exclusion Lists’
The aim is to streamline the manual processes of campaign management.
Cardlytics to Buy Data Platform Bridg in $350 Million Deal
Its second purchase in recent months brings its spending on mergers and acquisitions to $625 million.
Online Advertising Stood Sturdy Amid the Pandemic, IAB Says
A bruising second quarter gave way to a double-digit revenue surge in the latter half of 2020.
Google to Put Out New Publisher Tools Following ID Shake-Up
First-party data takes center stage in the wake of the company’s red line on IDs.
Vungle Buys GameRefinery as Post-IDFA Era Draws Closer
The deal tops a series of M&A moves and foreshadows privacy updates
The ANA Lays Groundwork for Digital Supply Chain Audit
Trade body appoints Mark Stewart to head up Media Leadership Consortium.
The Brand-Led Push for Ad-Tech Transparency Is Now In Full Swing
Keeping an eye on programmatic spend is fast becoming the difference between smart and dumb money.
Apple Marks Data Privacy Day With a Nod to Coming Ad Tracker Changes
With IDFA updates due ‘in early spring,’ the iPhone maker continues to shrug off Facebook’s ire.
The Ad-Tech Industry Takes Aim at Its Unloved Middlemen
Ad fraud and wasted spending are top of mind for advertisers in the push for transparency.
Ad Targeting’s Center of Gravity Is Shifting
If no alternative to the third-party cookie is found, it would leave a $32-billion void by 2025.