Portrait of Ethan Wu

Ethan Wu

  • Ethan Wu is an intern on Adweek’s media team. He is also a rising senior studying economics at Cornell University.


    This is a Profile

    The Ad-Tech Industry Takes Aim at Its Unloved Middlemen

    Ad Tech & Mar Tech

    Ad fraud and wasted spending are top of mind for advertisers in the push for transparency.

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    Ad Targeting’s Center of Gravity Is Shifting

    Ad Tech & Mar Tech

    If no alternative to the third-party cookie is found, it would leave a $32-billion void by 2025.

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    Meredith and Kroger Lean Into First-Party Data for CPG Advertisers

    Ad Tech & Mar Tech

    Meredith and Kroger are coming to market with a data play for CPG advertisers that promises the "holy grail" of closed-loop attribution.

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    The ‘Programmatic Endgame’ Is Coming, Says Luma Partners’ Terence Kawaja

    Programmatic

    Ad tech’s top investment banker predicts 5 market segments driving future M&A deals.

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    GroupM Unveils Global Effort to Boost Crisis-Stricken Local News

    Publishers

    GroupM, the ad industry's biggest media buyer, is doubling down on local news amid the Covid-19 pandemic that has crippled local advertising.

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    How Google’s Ad Stack Works and Why Regulators Are Probing Its Dominance

    Ad Tech & Mar Tech

    U.S. regulators are looking into Google. Here's what they are searching for.

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    The Trade Desk Makes Tim Sims CRO Amid Slate of 5 Other Senior Promotions

    Leadership & Talent

    He was anointed CRO of The Trade Desk amid a slew of senior promotions.

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    Zeotap Scoops $42 Million as CrossFit’s Eric Roza Joins Board

    Leadership & Talent

    Eric Roza, the incoming CEO of CrossFit, is joining data outfit Zeotap’s board just as it completes a $42 million Series C round.

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    Ad Tech’s Top Investment Banker on Who Will and Won’t Survive the Pandemic

    NexTech

    Terence Kawaja, founder and CEO of Luma Partners, discusses the strategic priorities for potential acquirers.

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    How CBD Brand MyRemede Is Growing Like a Weed

    Agencies

    The company linked up with an ad-tech firm early to guide its marketing efforts.