Online Advertising Stood Sturdy Amid the Pandemic, IAB Says

Bruising second quarter gave way to a double-digit revenue surge in the latter half of 2020

Internet ad revenue grew 12.2% in 2020, according to a report from the IAB and PwC.
Internet ad revenue grew 12.2% in 2020, according to a report from the IAB and PwC. IAB, PwC, Getty Images

The online advertising industry bounced back from a bruising first six months of 2020 to grow revenues 12% year-on-year, according to the IAB’s annual ad revenue report. 

@EthanYWu ethan.wu@adweek.com Ethan Wu reports on ad tech and programmatic advertising for Adweek.
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