Apple’s Identifier for Advertisers (IDFA) ad-tracking protocol will premiere “in early spring with an upcoming release of iOS 14, iPadOS 14, and tvOS 14,” the company said on Wednesday.
Released ahead of International Data Privacy Day, an awareness event recognized by Europe in 2006 and America in 2009 on Jan. 28, the announcement foreshadows imminent changes that are set to drastically alter mobile marketing.
The once-delayed update will soon require iOS apps to obtain user consent before tracking them, as well as prominently disclosing developers’ privacy practices in their App Store listings.
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