General

Apple Marks Data Privacy Day With a Nod to Coming Ad Tracker Changes

With IDFA updates due ‘in early spring,’ the iPhone maker continues to shrug off Facebook’s ire

Photo of a lock and the Apple logo
The shift to an opt-in system for IDFA could have sweeping implications for marketers and publishers.Getty Images
By Ethan Wu

January 28, 2021

Apple’s Identifier for Advertisers (IDFA) ad-tracking protocol will premiere “in early spring with an upcoming release of iOS 14, iPadOS 14, and tvOS 14,” the company said on Wednesday.

Ethan Wu

Ethan Wu reports on ad tech and programmatic advertising for Adweek.

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