Google Unveils Automated Brand Safety Tool to Create ‘Dynamic Exclusion Lists’

Aim is to streamline the manual processes of campaign management

google logo on blue background
The feature is aimed at advertisers with limited resources. Google

The term brand safety has come to the fore of the lexicon for advertisers and marketers during the past 12 months amid a news cycle driven by Covid-19, social justice and a hotly debated U.S. election campaign.

@ronan_shields Ronan Shields is Adweek's programmatic editor.
@EthanYWu Ethan Wu reports on ad tech and programmatic advertising for Adweek.