Vungle Buys GameRefinery as Post-IDFA Era Draws Closer

Deal tops a series of M&A moves and foreshadows privacy updates


Mobile advertising firm Vungle announced today its acquisition of Finnish gaming data company GameRefinery, as marketers adjust to Apple’s imminent privacy changes that will require opt-in from iPhone users before they can access crucial data points.

@EthanYWu Ethan Wu reports on ad tech and programmatic advertising for Adweek.