The ANA Lays Groundwork for Digital Supply Chain Audit

Trade body appoints Mark Stewart to head up Media Leadership Consortium

The Association of National Advertisers is mulling an audit of the U.S. digital media supply chain similar to earlier studies that identified significant inefficiencies in the mechanics of the programmatic advertising marketplace.

{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"programmatic"}