The ANA Lays Groundwork for Digital Supply Chain Audit

Trade body appoints Mark Stewart to head up Media Leadership Consortium

The Association of National Advertisers is mulling an audit of the U.S. digital media supply chain similar to earlier studies that identified significant inefficiencies in the mechanics of the programmatic advertising marketplace.

The U.S.-based trade body is understood to be in talks with the IAB in anticipation of a request for proposal that will be made open to interested auditors pitching for a potential contract.  

According to three sources familiar with the initiative’s progress, the ANA is looking to scrutinize where U.S.

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