Ad Tech

The ANA Lays Groundwork for Digital Supply Chain Audit

Trade body appoints Mark Stewart to head up Media Leadership Consortium

The trade body has conducted several investigations into ad-tech transparency. ANA, Getty Images
By Ethan Wu

February 17, 2021

The Association of National Advertisers is mulling an audit of the U.S. digital media supply chain similar to earlier studies that identified significant inefficiencies in the mechanics of the programmatic advertising marketplace.

Ethan Wu

Ethan Wu reports on ad tech and programmatic advertising for Adweek.

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