Google to Put Out New Publisher Tools Following ID Shake-Up

This will support the online advertising giant's latest Privacy Sandbox initiative

megaphone with googles logo and company colors on it
Google's latest announcements have caused a stir in the industry. Source: Google, Getty Images

A week after Google took a bat to email-based identifiers, the company announced it would rollout new tools to help data-rich publishers earn more from programmatic ads.

@EthanYWu ethan.wu@adweek.com Ethan Wu reports on ad tech and programmatic advertising for Adweek.
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