Google to Put Out New Publisher Tools Following ID Shake-Up

This will support the online advertising giant's latest Privacy Sandbox initiative

megaphone with googles logo and company colors on it
Google's latest announcements have caused a stir in the industry. Source: Google, Getty Images

A week after Google took a bat to email-based identifiers, the company announced it would rollout new tools to help data-rich publishers earn more from programmatic ads.

@EthanYWu Ethan Wu reports on ad tech and programmatic advertising for Adweek.