The Brand-Led Push for Ad-Tech Transparency Is Now In Full Swing

Keeping an eye on programmatic spend is fast becoming the difference between smart and dumb money

15% of digital spend is unaccounted for, according to PwC. Getty Images

Programmatic advertisers have a seemingly straightforward problem: They’ve been spending a dollar for as little as a quarter in value. Yet despite hemorrhaging ad spend, opaque supply chains and inertia have made for slow progress in accountability. 

@EthanYWu ethan.wu@adweek.com Ethan Wu reports on ad tech and programmatic advertising. He is a senior at Cornell University studying economics.
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