Cardlytics to Buy Data Platform Bridg in $350 Million Deal

Its second purchase in recent months brings its spending on mergers and acquisitions to $625 million


Bank-focused advertising platform Cardlytics will acquire customer data platform Bridg in a stock-and-cash deal worth some $350 million, the company announced today. 

The buyout is the second for Cardlytics, following its March acquisition of Dosh, a firm that runs cashback offers for brands. The $275 million acquisition was the company’s first ever.

In a statement, Cardlytics CEO Lynne Laube said Bridg’s “walled garden” approach was similar to its own, and gathering data on actual consumer purchases helped drive the deal.

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