Unilever’s Jennifer Gardner Is Tired of Talking About Transparency

If new ad products and platforms don't come with visibility, they shouldn't debut

Unilever's Jennifer Gardner will appear at Adweek's NexTech conference on July 27. Unilever, Getty Images

July 17, 2020

Key insight:

Standards, accountability and transparency are key to securing budget from one of the biggest-spending advertisers in the industry.

A surge in demand for cleaning products and packaged-food items during the pandemic, coupled with the rapid acceleration of online shopping, has kept consumer goods companies like Unilever busy these days.

Paul Hiebert

@hiebertpaul paul.hiebert@adweek.com Paul Hiebert is a CPG reporter at Adweek, where he focuses on data-driven stories that help illustrate changes in consumer behavior and sentiment.