Unilever’s Jennifer Gardner Is Tired of Talking About Transparency

If new ad products and platforms don't come with visibility, they shouldn't debut

Photo of the Unilever logo and Jennifer Gardner
Unilever's Jennifer Gardner will appear at Adweek's NexTech conference on July 27. Unilever, Getty Images

Key insight:

A surge in demand for cleaning products and packaged-food items during the pandemic, coupled with the rapid acceleration of online shopping, has kept consumer goods companies like Unilever busy these days.

@hiebertpaul paul.hiebert@adweek.com Paul Hiebert is a CPG reporter at Adweek, where he focuses on data-driven stories that help illustrate changes in consumer behavior and sentiment.
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