Portrait of Rachel Winicov

Rachel Winicov

Rachel Winicov is an intern with Adweek for the summer of 2020 focusing on digital media, ad tech and social media. She is a rising senior at the University of Pennsylvania, where she studies classics. Rachel is from Philadelphia, Pa.


This is a Profile

Facebook Audience Network Felled by Apple’s iOS 14

Programmatic

The development shines a light on the constraints of data privacy.

This is a Profile

How Ad Fraudsters Are Thriving During the Covid-19 Crisis

Ad Tech & Mar Tech

Brands have started to share intelligence about suspicious data and traffic.

This is a Profile

Was Keyword Blocking as Bad as We Thought?

Ad Tech & Mar Tech

DoubleVerify finds a year-over-year decrease, despite publisher concerns.

This is a Profile

Bustle Digital Group to Acquire W Magazine Under Joint Venture

Mediaweek

The media conglomerate plans to expand the publication’s digital presence with W Media.

This is a Profile

How Media Organizations Use Push Alerts to Reach Readers

Publishing

WSJ, NYT, LAT and The Washington Post treat the alerts like standalone products.

This is a Profile

TikTok’s Legal Case Against the Trump Administration

Publishing

TikTok has always been in a race against time. The competitive landscape in social media is unrelenting, and any true challenge to Facebook’s market dominance needs to scale up quickly [...]

This is a Profile

Bloomberg Media Adjusts Leadership Team to Prioritize Digital Growth

Leadership & Talent

Digital offerings are publisher's "largest audience and revenue platform."

This is a Profile

Snapchat Expands Voter Registration and Education Features

Publishing

The app's new Minis feature and guides are all part of get out the vote push ahead of November.

This is a Profile

After Monthlong Boycott, Which Brands Are Coming Back to Facebook?

Publishing

Stop Hate for Profit got a lot of support, including from Coca-Cola, Unilever and The North Face.

This is a Profile

IAB Unveils the Lineup for Its First Virtual Podcast Upfront

Digital

Media buyers appreciate the 'nimble' nature of podcast ad buying.

This is a Profile

Can the US Government Actually Ban TikTok?

Publishing

It’s not likely the Trump administration could ban TikTok, but it can make life much harder for the tech company.

This is a Profile

News Corp’s Stephanie Layser Is Tired of Big Tech Bullying

NexTech

News Corp's vp of ad tech on why Big Tech has to be tamed, and how independent ad tech can better work together for the good of journalism.

This is a Profile

Brands Should Brace for More States to Adopt Privacy Legislation

Programmatic

Compliance will be key, but how to get there is the enduring question.

This is a Profile

While Still Up Double Digits, Podcast Ad Revenue Forecast Cut in Half

Brand Marketing

Big players SiriusXM, Spotify and iHeartMedia beef up ad offerings.

This is a Profile

In Deal With Spotify, Omnicom Media Group Clients Get First Crack at Original Podcasts

Publishing

The music streamer's aggressive move into podcasting is paying off.