Portrait of Rachel Winicov

Rachel Winicov

Rachel Winicov is a freelance writer focusing on digital media, ad tech and social media. She is a senior at the University of Pennsylvania, where she studies classics. Rachel is from Philadelphia, Pa.

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The Trade Desk Submits Unified ID 2.0 to Industry Body PRAM for Approval

Programmatic

It's the first step to ensure the framework’s independence and boost adoption.

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How Gannett Plans to Reach 10 Million Subscribers in 5 Years

Publishing

The publisher is relying on data and tailored experiences to increase subscriptions tenfold.

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The Guardian Hires New Editor for Diversity, Equity and Inclusion

Media

Susan Smith Richardson has been named deputy editor responsible for diversity, equity and inclusion at the Guardian US, the latest publication to add DEI coverage to its masthead. The position [...]

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Facebook Audience Network Felled by Apple’s iOS 14

Programmatic

The development shines a light on the constraints of data privacy.

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How Ad Fraudsters Are Thriving During the Covid-19 Crisis

Ad Tech

Brands have started to share intelligence about suspicious data and traffic.

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Was Keyword Blocking as Bad as We Thought?

Ad Tech

DoubleVerify finds a year-over-year decrease, despite publisher concerns.

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Bustle Digital Group to Acquire W Magazine Under Joint Venture

Mediaweek

The media conglomerate plans to expand the publication’s digital presence with W Media.

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How Media Organizations Use Push Alerts to Reach Readers

Publishing

WSJ, NYT, LAT and The Washington Post treat the alerts like standalone products.

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TikTok’s Legal Case Against the Trump Administration

Publishing

TikTok has always been in a race against time. The competitive landscape in social media is unrelenting, and any true challenge to Facebook’s market dominance needs to scale up quickly [...]

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Bloomberg Media Adjusts Leadership Team to Prioritize Digital Growth

Leadership & Talent

Digital offerings are publisher's "largest audience and revenue platform."