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Rachel Winicov

  • Rachel Winicov is an intern with Adweek for the summer of 2020 focusing on digital media, ad tech and social media. She is a rising senior at the University of Pennsylvania, where she studies classics. Rachel is from Philadelphia, Pa.


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    How Media Organizations Use Push Alerts to Reach Readers

    Digital

    WSJ, NYT, LAT and The Washington Post treat the alerts like standalone products.

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    TikTok’s Legal Case Against the Trump Administration

    Brand Marketing

    TikTok has always been in a race against time. The competitive landscape in social media is unrelenting, and any true challenge to Facebook’s market dominance needs to scale up quickly […]

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    Bloomberg Media Adjusts Leadership Team to Prioritize Digital Growth

    TV / Video

    Digital offerings are publisher's "largest audience and revenue platform."

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    Snapchat Expands Voter Registration and Education Features

    Publishers & Platforms

    The app's new Minis feature and guides are all part of get out the vote push ahead of November.

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    After Monthlong Boycott, Which Brands Are Coming Back to Facebook?

    Publishers & Platforms

    Stop Hate for Profit got a lot of support, including from Coca-Cola, Unilever and The North Face.

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    IAB Unveils the Lineup for Its First Virtual Podcast Upfront

    Podcast

    Media buyers appreciate the 'nimble' nature of podcast ad buying.

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    Can the US Government Actually Ban TikTok?

    Publishers & Platforms

    It’s not likely the Trump administration could ban TikTok, but it can make life much harder for the tech company.

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    News Corp’s Stephanie Layser Is Tired of Big Tech Bullying

    NexTech

    News Corp's vp of ad tech on why Big Tech has to be tamed, and how independent ad tech can better work together for the good of journalism.

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    Brands Should Brace for More States to Adopt Privacy Legislation

    Data & Privacy

    Compliance will be key, but how to get there is the enduring question.

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    While Still Up Double Digits, Podcast Ad Revenue Forecast Cut in Half

    Podcast

    Big players SiriusXM, Spotify and iHeartMedia beef up ad offerings.