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On March 19, Condé Nast title The New Yorker released its first virtual reality film, Reeducated, a 20-minute illustrated spot on Chinese detention camps. And it’s already making an impact on subscription and traffic numbers.
“The landing page alone for the film on our site has twice as many page views and contributed 16 times the number of subscriptions than median video posts on our site,” Monica Racic, digital director of The New Yorker, told Adweek.