The New Yorker’s Virtual Reality Film Is Driving Subscriptions

The film drove 16 times the number of subscriptions than median video posts

A still from the film Reeducated. Matt Huynh

On March 19, Condé Nast title The New Yorker released its first virtual reality film, Reeducated, a 20-minute illustrated spot on Chinese detention camps. And it’s already making an impact on subscription and traffic numbers.

@rwinicov Rachel Winicov is a freelance writer for Adweek focusing on digital media, ad tech and social media.