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After just one weekend of baseball, the possibilities for live sports are again in question during the era of Covid-19 as more than a dozen Miami Marlins players and coaches tested positive for the virus. So what are sports marketers (and sports fans) to do?
According to Shizuka Suzuki, assistant vp of sponsorships and experiential marketing for AT&T, and Daniel Cherry, CMO of video game holding company Activision Blizzard, some of the biggest opportunities right now involve esports, experiential and women’s leagues.