How a Better Understanding of the Digital Media Supply Chain Can Give Brands a Leg Up

Complexity is the name of the game, but that can be used to a competitive advantage

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Chris Kane’s job is to take a look at a brand’s digital ad buys to see where there are overlaps that can be eliminated to improve the efficiency of the entire strategy. But in order to do that, brands have to understand exactly what they’re buying through each exchange.

Kane, founder and president of supply chain optimization firm Jounce Media, talked about how that can be accomplished during Adweek’s NexTech 2020 Virtual Summit today. Joining Kane on the virtual stage was Anheuser-Busch



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