Andrew Blustein
Andrew Blustein is a programmatic reporter at Adweek.
‘Some Form of Programmatic’ Is the Future of All Advertising, Says Marc Pritchard
Leaders from P&G, NBCU and The Trade Desk on the fundamental changes rocking the ad industry.
Lotame’s Online Identifier Is the Latest to Gain Adoption
Publishers aren't expecting one post-cookie ID solution to rule them all (yet).
Jukin Media Gets Creative With CTV Ad Offerings
Content owners diversify their products in the face of heavy competition from distributors.
How The New York Times Is Adapting to Life Without Third-Party Cookies
Programmatic
The publisher rolls out its own first-party data marketplace.
When Will In-Person Events Return?
CES 2021 is only a couple weeks away, and for the first time ever it will be held completely virtually. Other tentpole events are on the horizon, too. Adweek’s Challenger [...]
How Ad Tech’s Identity Was Rattled in 2020
Programmatic
2020—what a year—one that many will be glad to see the back of. But it’s also one that will haunt the ad-tech sector well into 2021, and potentially well beyond [...]
Does the Growth of Connected TV Spell Trouble for Ad Tech?
Convergent TV
Traditional broadcasters want tight controls around their premium inventory as they move into CTV, a common practice in the upfront linear marketplace, but an uncommon practice across the open web [...]
Ad Buyers are Still Figuring Out Their 2021 Budgets
Programmatic
Overall, 54% of budgets next year will be executed programmatically, according to those surveyed.
Another Ad Fraud Scheme on Connected TV Sees $14.5 Million Stolen
Fraudsters are targeting CTV because it’s a relatively unstandardized market that attracts big-spending advertisers. The cost per thousand impressions (CPM) of a CTV ad is typically in the $20-$25 range, [...]
Mobile Ad Firms Location Sciences and Blis Locked in Defamation Dispute
Allegations of campaign manipulation surface as data practices increasingly come under the spotlight.