Ampersand Offering Digital-Like Audience Building Tools With LiveRamp Partnership
Ampersand wants to 'democratize' the TV planning process with a LiveRamp integration that lets marketers create custom audiences.
Magnite Buys Ad Server SpringServe for $31 Million
Magnite has bought ad serving company SpringServe for $31 million.
Ad Tech’s Targeting Revolution Will Be Televised
Unified ID 2.0 is looking to be more than just a third-party cookie replacement as TV companies begin adopting the identifier
Spectrum Reach Has a New Cross-Screen Attribution Tool, Connecting TV With the Rest of Digital Advertising
It's done in partnership with Blockgraph and TVSquared.
IAB Tech Lab Offers to Keep Track of Transparency Tools
IAB Tech Lab offers to cross-match ads.txt and sellers.json data for publishers.
Magnite Cuts Staff by 6% Following SpotX Acquistion
Supply-side platform Magnite is laying off nearly 60 employees as part of cost-saving measures following the $1.17 billion deal for SpotX.
Once Competitors, Xandr to Support OpenAP’s TV Identifier
Once competitors, Xandr will now support OpenAP's TV identifier ahead of the 2022 broadcast season.
VideoAmp Hires Former Comscore Exec Cameron Meierhoefer as First Chief Product Officer
VideoAmp names first chief product officer, Cameron Meierhoefer, as it readies for hiring spree.
Ad Tech Is Facing the Loss of Another Important Signal: the IP Address
Apple and Google are making more changes to hide signals typically used for targeted advertising.
T-Mobile Is Quietly Paving the Way for its Ad-Tech Unit
Mike Peralta has been appointed as vp of T-Mobile marketing solutions as the carrier doubles down on its ad-tech ambitions.