‘Some Form of Programmatic’ Is the Future of All Advertising, Says Marc Pritchard
Leaders from P&G, NBCU and The Trade Desk on the fundamental changes rocking the ad industry.
Lotame’s Online Identifier Is the Latest to Gain Adoption
Publishers aren't expecting one post-cookie ID solution to rule them all (yet).
How The New York Times Is Adapting to Life Without Third-Party Cookies
The publisher rolls out its own first-party data marketplace.
How Ad Tech’s Identity Was Rattled in 2020
2020—what a year—one that many will be glad to see the back of. But it’s also one that will haunt the ad-tech sector well into 2021, and potentially well beyond [...]
Does the Growth of Connected TV Spell Trouble for Ad Tech?
Traditional broadcasters want tight controls around their premium inventory as they move into CTV, a common practice in the upfront linear marketplace, but an uncommon practice across the open web [...]
Ad Buyers are Still Figuring Out Their 2021 Budgets
Overall, 54% of budgets next year will be executed programmatically, according to those surveyed.
Another Ad Fraud Scheme on Connected TV Sees $14.5 Million Stolen
Fraudsters are targeting CTV because it’s a relatively unstandardized market that attracts big-spending advertisers. The cost per thousand impressions (CPM) of a CTV ad is typically in the $20-$25 range, [...]
Mobile Ad Firms Location Sciences and Blis Locked in Defamation Dispute
Allegations of campaign manipulation surface as data practices increasingly come under the spotlight.