Andrew Blustein

Andrew Blustein

Andrew Blustein is a programmatic reporter at Adweek.

More Targeted TV Ads Are Coming as Marketers Use Data to Reach Viewers

Television consumption habits are changing, and advertisers need to adapt.

Mediaocean to Buy 4C Insights Amid Changing Television Landscape

Mediaocean is buying 4C to create an omnichannel platform for marketers as linear and streaming TV quickly converge.

One Company Wants to Rank the Ad-Tech Industry. Another Calls Foul

Two companies are publicly spatting over a ranking of OTT sell-side platforms, highlighting a deeper issue around transparency in ad tech.

CafeMedia Teams With ID5 to Help Solve the ‘Chicken-and-Egg Problem’ of Identity

CafeMedia has partnered with ID5 as the ad industry searches for a viable alternative to the third-party cookie.

Permutive Raises $18.5 Million as the Search for a Cookie Alternative Continues

Permutive, a publisher-focused DMP, has raised $18.5 million in Series B funding to help find solutions to the ad industry's cookie problem.

Ad Tech’s Biggest Event Dmexco Will Be Virtual Only

Dmexco has scratched its plans to run a hybrid in-person and digital event, instead opting to host a purely online show in September.

More Advertisers Consider Joining Facebook Boycotts as UK Regulators Eye Big Tech

Platforms are facing pressure from now-socially conscious advertisers and a trio of U.K. regulatory bodies.

CCPA Is Officially Being Enforced, but There Are Still Unanswered Questions

The California Consumer Privacy Act is now being enforced, but there are still questions around what counts as a sale plus more on November's ballot.

All Eyes Are on Connected TV, but Advertising Is Just Not Simple to Buy

Connected TV is the hot new channel, but the different ways of buying it present significant hurdles for marketers.

How Should Marketers Approach Gaming?

There's a lot of buzz around gaming as people play more while they're stuck out home, but how do marketers approach such a unique medium?