T-Mobile Is Quietly Paving the Way for its Ad-Tech Unit
Mike Peralta has been appointed as vp of T-Mobile marketing solutions as the carrier doubles down on its ad-tech ambitions.
A Year Out From Layoffs, OpenX Is Eyeing Growth and Identity Changes
The SSP has hired former Prebid and Xandr exec Tom Levesque to lead product.
Apple Announces More Privacy Measures Aimed at Ad Tech
The tech giant's new privacy features announced at WWDC are sure to ruffle the industry's feathers.
Verizon Media Bolsters Digital OOH Offerings as Industry Readies to Bounce Back
The company is using its identity graph and layering in first-party data from its ConnectID.
The Trade Desk Hands UID 2.0 Code to PRAM
The Trade Desk is handing code for UID 2.0 over to PRAM, where the IAB Tech Lab will oversee the open-source identifier.
Paul Bannister Saw the Internet Grow Up. Now He’s Developing New Web Standards
The CafeMedia exec is dismantling the walled gardens.
How Ad Tech Wound Up Monetizing Sanctioned Russian Websites
The industry is without a standard definition of disinformation.
Condé Nast and Verizon Media Are Swapping Content for Ad Tech
Condé Nast and the soon-to-be-sold Verizon Media are swapping content for ad tech in an expanded partnership.