Portrait of Andrew Blustein

Andrew Blustein

Andrew Blustein is a programmatic reporter at Adweek. Andrew joined Adweek in 2020 from The Drum where he covered media and the future of TV.

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The Trade Desk, Magnite and Innovid Form CTV Pact

Programmatic

Innovid has partnered with The Trade Desk and Magnite to bring more interactive ads to CTV.

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What’s Next for PRAM as Ad Targeting Fundamentally Changes?

Programmatic

What's next for PRAM as Apple and Google change the rules on ad targeting?

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AppLovin Goes Public as a $28.6 Billion Company

Programmatic

Applovin IPOs at $28.6 billion valuation.

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Verizon Media Now Has a Way to Target People When No User ID Is Present

Programmatic

Verizon Media now has targeting tech for instances when no identifier is available.

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Roku Expands Measurement Program to Track Ad Performance Across Screens

Programmatic

Roku's expanding its measurement program to help advertisers track performance across screens.

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Advertisers’ Questions Persist as Google Opens FLoCs to External Trials

Programmatic

The industry is scratching on the precipice of seismic change.

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When Apple’s IDFA Changes Hit ‘Nobody Really Knows’ What To Expect

Mobile Marketing

The consensus among the ad industry is that opt-in rates will be low, but what happens next is anyone’s guess with almost half of all marketers now scurrying for a [...]

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Publicis Groupe’s Epsilon and The Trade Desk Ink Cookie-less Targeting Pact

Ad Tech

The partnership also comes ahead of an imminent Apple iOS update that would see the availability of IDFAs, Apple’s mobile identifier for advertisers, seriously diminish.

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A New Consortium Is Here to Bring More Data to TV Ad Buying

Programmatic

Dish Media, TransUnion and VideoAmp are some of the companies involved.

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LiveRamp Is Integrating Its ID Products in Google Cloud

Programmatic

A major goal for the company is to make customers’ workflow as easy as possible.