Andrew Blustein is a programmatic reporter at Adweek.
GroupM’s Global Chief Product Officer Leaves for DoubleVerify
The measurement firm is eyeing growth in connected TV.
Connected TV Helps Buoy Magnite’s Rocky Q2 Results
Magnite's Q2 revenue fell roughly 24%, but its business was buoyed by rapid growth in the connected TV space.
Publishers Want Independent Governance of The Trade Desk’s New Unified ID
They're willing to embrace the post-cookie solution, but also want a say in how it's run.
Biden Campaign’s $280 Million Ad Strategy Bets Big on Digital
The connected TV category is a 'must-have.'
Google Sees Big Potential in Audio for Marketers and Publishers
The ad giant is pushing the use of audio in ad tech for marketers and publishers.
Facing Pressure, the Ad Industry Bands Together to Build New Standards for Targeted Advertising
The ad world has come together to form the Partnership for Responsible Addressable Media, just as regulators and Big Tech disrupt the industry.
Brands Grow More Sophisticated With In-Housing Strategies
Roughly 70% of brands are in-housing programmatic, but a growing number of them are reverting course.
Where Does America Stand on a National Digital Privacy Law?
America is facing a patchwork of digital privacy laws, but momentum is building for federal guidelines.
Discovery Joins On Addressability, Widening Its Advanced TV Offerings
Discovery Inc. is the second network to join On Addressability as more traditional TV groups embrace digital-like ways of advertising.
The Trade Desk Has No Interest in Running Yield Management
The Trade Desk has serious ambitions for its Unified ID 2.0 rollout plus its ongoing CTV strategy, CEO Jeff Green talks to Adweek about these plans at NexTech 2020.