Andrew Blustein

Television consumption habits are changing, and advertisers need to adapt.

Mediaocean is buying 4C to create an omnichannel platform for marketers as linear and streaming TV quickly converge.

Two companies are publicly spatting over a ranking of OTT sell-side platforms, highlighting a deeper issue around transparency in ad tech.

CafeMedia has partnered with ID5 as the ad industry searches for a viable alternative to the third-party cookie.

Permutive, a publisher-focused DMP, has raised $18.5 million in Series B funding to help find solutions to the ad industry's cookie problem.

Dmexco has scratched its plans to run a hybrid in-person and digital event, instead opting to host a purely online show in September.

Platforms are facing pressure from now-socially conscious advertisers and a trio of U.K. regulatory bodies.

The California Consumer Privacy Act is now being enforced, but there are still questions around what counts as a sale plus more on November's ballot.

Connected TV is the hot new channel, but the different ways of buying it present significant hurdles for marketers.

There's a lot of buzz around gaming as people play more while they're stuck out home, but how do marketers approach such a unique medium?