Andrew Blustein

Andrew Blustein

Andrew Blustein is a programmatic reporter at Adweek.

Ad-Tech Firms Continue Laying Off Workers Due to Coronavirus

Ad-tech companies are not immune to the business affects of coronavirus, as BounceX, LoopMe, VideoAmp and others lay off staff.

Neustar and Partner to Connect Digital and Television Attribution

Neustar and are integrating their datasets to connect digital and television attribution, just as identity is getting harder for marketers.

Sojern Lays Off 50% of Staff as Coronavirus Cuts Through the Travel Industry

Ad-tech firm Sojern's finances have been "hit hard" by the pandemic.

Apple Could Soon Start Running Search Ads Outside of the App Store

Apple's updated Search Ads Campaign Management API suggests that advertisers can soon run search ads in other apps besides the app store.

Adform Hires New CEO With an Eye on International Growth Strategies

European ad-tech company Adform has hired a new CEO, who will look to strengthen the company's global standing.

Rubicon Project and Telaria Merge to Become the Largest Independent SSP

Despite uncertain times, Rubicon Project and Telaria are moving ahead to form the largest independent supply-side platform.

Publishers May Lower Their Standards on Ad Quality in Search of Revenue

As the economy trends downward due to coronavirus, publishers are left with tough decisions for short-term relief.

Teads Curbs Revenue Guarantees as Ad-Tech Industry Braces for Cuts

Platform invokes force majeure as GumGum proposes extended payment terms.

A 7-Figure Ad Fraud Scheme Running on Roku Underlines Murkiness of CTV

Marketers were scammed out of over seven-figures in yet another CTV fraud scheme, according to Pixalate.

Ad-Tech Companies Are Finding Their ‘New Normal’ Amid Coronavirus Uncertainty

The work-from-home life and shrinking marketing budgets has sales people in ad tech searching for new best practices.