The Trade Desk, Magnite and Innovid Form CTV Pact
Innovid has partnered with The Trade Desk and Magnite to bring more interactive ads to CTV.
What’s Next for PRAM as Ad Targeting Fundamentally Changes?
What's next for PRAM as Apple and Google change the rules on ad targeting?
AppLovin Goes Public as a $28.6 Billion Company
Applovin IPOs at $28.6 billion valuation.
Verizon Media Now Has a Way to Target People When No User ID Is Present
Verizon Media now has targeting tech for instances when no identifier is available.
Roku Expands Measurement Program to Track Ad Performance Across Screens
Roku's expanding its measurement program to help advertisers track performance across screens.
Advertisers’ Questions Persist as Google Opens FLoCs to External Trials
The industry is scratching on the precipice of seismic change.
When Apple’s IDFA Changes Hit ‘Nobody Really Knows’ What To Expect
The consensus among the ad industry is that opt-in rates will be low, but what happens next is anyone’s guess with almost half of all marketers now scurrying for a [...]
Publicis Groupe’s Epsilon and The Trade Desk Ink Cookie-less Targeting Pact
The partnership also comes ahead of an imminent Apple iOS update that would see the availability of IDFAs, Apple’s mobile identifier for advertisers, seriously diminish.
A New Consortium Is Here to Bring More Data to TV Ad Buying
Dish Media, TransUnion and VideoAmp are some of the companies involved.
LiveRamp Is Integrating Its ID Products in Google Cloud
A major goal for the company is to make customers’ workflow as easy as possible.