Andrew Blustein is a programmatic reporter at Adweek.
A Look at Google’s Marketing Strategy as It Goes Up Against the US Government
The ad giant says the DOJ's lawsuit is 'deeply flawed.'
DOJ Files Antitrust Case Against Google, ‘Gatekeeper to the Internet’
Lawsuit claims Google holds an unlawful and anticompetitive position within search, according to reports.
IPO Rumors: Is Wall Street Ready To Embrace Ad Tech (Again)?
DoubleVerify, AppLovin appear to be exploring public offerings, fueling debate about bubbles or serious value.
Nielsen Boosts Addressable TV Ambitions With Tru Optik Tie-Up
Nielsen starts an addressable TV initiative.
Smaller Companies Still Aren’t Sure What to Do When Third-Party Cookies Go Away
While large agencies and major publishers build out their first-party data solutions in preparation for the deprecation of third-party cookies, smaller companies say they’re still unprepared. A September survey by […]
Independent Ad Tech Is Poking Holes in Google’s Dovekey Proposal
Who will be the trusted, independent gatekeeper?
2020 Has Been a Wild Ride, but Advertisers Are Coming to Grips With It
The brave new world of brand safety.
Sourcepoint Buys RedBud as Ad Tech M&A Activity Heats Up
The two companies are coming together as data privacy becomes more important.
How Ad Tech Might Work in a Post-Cookie World
The back-and-forth of Google’s Chrome Privacy Sandbox proposals.
Index Exchange Adds a CMO and a Chief Customer Officer to Its Ranks
Former Criteo and Amazon execs join as the ad-tech industry faces an identity crisis.