Portrait of Andrew Blustein

Andrew Blustein

Andrew Blustein is a programmatic reporter at Adweek. Andrew joined Adweek in 2020 from The Drum where he covered media and the future of TV.

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T-Mobile Is Quietly Paving the Way for its Ad-Tech Unit

Ad Tech

Mike Peralta has been appointed as vp of T-Mobile marketing solutions as the carrier doubles down on its ad-tech ambitions.

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A Year Out From Layoffs, OpenX Is Eyeing Growth and Identity Changes

Programmatic

The SSP has hired former Prebid and Xandr exec Tom Levesque to lead product.

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Apple Announces More Privacy Measures Aimed at Ad Tech

Programmatic

The tech giant's new privacy features announced at WWDC are sure to ruffle the industry's feathers.

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Dmexco Will Go All-Digital, Again

Programmatic

Dmexco–held in Cologne, Germany–will go all-digital for the second year in a row.

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Verizon Media Bolsters Digital OOH Offerings as Industry Readies to Bounce Back

Programmatic

The company is using its identity graph and layering in first-party data from its ConnectID.

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The Trade Desk Hands UID 2.0 Code to PRAM

Programmatic

The Trade Desk is handing code for UID 2.0 over to PRAM, where the IAB Tech Lab will oversee the open-source identifier.

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What Now for Xandr?

Ad Tech

Many are pondering AT&T's plans for its ad-tech unit, as it makes strides in the competitive CTV space.

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Paul Bannister Saw the Internet Grow Up. Now He’s Developing New Web Standards

Programmatic

The CafeMedia exec is dismantling the walled gardens.

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How Ad Tech Wound Up Monetizing Sanctioned Russian Websites

Ad Tech

The industry is without a standard definition of disinformation.

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Condé Nast and Verizon Media Are Swapping Content for Ad Tech

Programmatic

Condé Nast and the soon-to-be-sold Verizon Media are swapping content for ad tech in an expanded partnership.