Andrew Blustein

Andrew Blustein

Andrew Blustein is a programmatic reporter at Adweek.

Biden Campaign’s $280 Million Ad Strategy Bets Big on Digital

The connected TV category is a 'must-have.'

Google Sees Big Potential in Audio for Marketers and Publishers

The ad giant is pushing the use of audio in ad tech for marketers and publishers.

Facing Pressure, the Ad Industry Bands Together to Build New Standards for Targeted Advertising

The ad world has come together to form the Partnership for Responsible Addressable Media, just as regulators and Big Tech disrupt the industry.

Brands Grow More Sophisticated With In-Housing Strategies

Roughly 70% of brands are in-housing programmatic, but a growing number of them are reverting course.

Where Does America Stand on a National Digital Privacy Law?

America is facing a patchwork of digital privacy laws, but momentum is building for federal guidelines.

Discovery Joins On Addressability, Widening Its Advanced TV Offerings

Discovery Inc. is the second network to join On Addressability as more traditional TV groups embrace digital-like ways of advertising.

The Trade Desk Has No Interest in Running Yield Management

The Trade Desk has serious ambitions for its Unified ID 2.0 rollout plus its ongoing CTV strategy, CEO Jeff Green talks to Adweek about these plans at NexTech 2020.

The Trade Desk Is Building Version 2.0 of Its Unified ID

The Trade Desk is building out an updated version of its Unified ID solution to prepare for the coming demise of third-party cookies.

OpenAP Is Giving Its Marketplace a Measurement Boost

OpenAP has formed a partnership with iSpot.TV to bring cross-platform measurement into the advanced TV audience planning platform's offering.

This Cybersecurity Firm Was Founded During a Tour in Afghanistan

CEO Tamer Hassan went from Air Force pilot to taking down multimillion-dollar online fraud schemes.