Andrew Blustein is a programmatic reporter at Adweek. Andrew joined Adweek in 2020 from The Drum where he covered media and the future of TV.
Ampersand Offering Digital-Like Audience Building Tools With LiveRamp Partnership
Ampersand wants to 'democratize' the TV planning process with a LiveRamp integration that lets marketers create custom audiences.
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Magnite Buys Ad Server SpringServe for $31 Million
Magnite has bought ad serving company SpringServe for $31 million.
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Ad Tech’s Targeting Revolution Will Be Televised
Unified ID 2.0 is looking to be more than just a third-party cookie replacement as TV companies begin adopting the identifier
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Spectrum Reach Has a New Cross-Screen Attribution Tool, Connecting TV With the Rest of Digital Advertising
It's done in partnership with Blockgraph and TVSquared.
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IAB Tech Lab Offers to Keep Track of Transparency Tools
IAB Tech Lab offers to cross-match ads.txt and sellers.json data for publishers.
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Magnite Cuts Staff by 6% Following SpotX Acquistion
Supply-side platform Magnite is laying off nearly 60 employees as part of cost-saving measures following the $1.17 billion deal for SpotX.
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Once Competitors, Xandr to Support OpenAP’s TV Identifier
Once competitors, Xandr will now support OpenAP's TV identifier ahead of the 2022 broadcast season.
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VideoAmp Hires Former Comscore Exec Cameron Meierhoefer as First Chief Product Officer
VideoAmp names first chief product officer, Cameron Meierhoefer, as it readies for hiring spree.
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Ad Tech Is Facing the Loss of Another Important Signal: the IP Address
Apple and Google are making more changes to hide signals typically used for targeted advertising.
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T-Mobile Is Quietly Paving the Way for its Ad-Tech Unit
Mike Peralta has been appointed as vp of T-Mobile marketing solutions as the carrier doubles down on its ad-tech ambitions.
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