Ad Tech's Targeting Revolution Will Be Televised

AMC Networks and Tubi are among recent supporters of cookie-less identifier Unified ID 2.0

Transforming your ad sales process just got a lot easier. Learn how to extract more value for existing technology and ultimately drive revenue, ratings and retention in Slack's new ebook.

Unified ID 2.0, a new-age digital advertising identifier, is coming to television, a medium that’s searching for new ways to win advertisers and viewers.

The $70 billion TV industry has been steadily losing share to digital platforms like YouTube and streaming services like Netflix. As viewers flee cable for digital alternatives, so too are advertisers. To fight back, networks and distributors are borrowing tactics from their digital rivals and firing up data-driven ad offerings, especially within connected TV environments, a medium that’s expected



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