The Future of Identity

Once Competitors, Xandr to Support OpenAP's TV Identifier

The ad-tech unit is changing its strategy to return to its platform roots

Xandr's Invest TV platform will support the OpenID ahead of the 2022 broadcast seasonOpenAP, Xandr
By Andrew Blustein

June 24, 2021

First partners and then competitors, OpenAP and AT&T’s ad-tech unit Xandr are back working together again, with the latter announcing support of OpenAP’s television identifier.

Andrew Blustein

Andrew Blustein is a programmatic reporter at Adweek.

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