Spectrum Reach Has a New Cross-Screen Attribution Tool, Connecting TV With the Rest of Digital Advertising

It's done in partnership with Blockgraph and TVSquared


Spectrum Reach is introducing a cross-platform attribution tool in partnership with measurement company TVSquared and identity company Blockgraph, hoping to connect television ad exposure to website visits across its 16 million TV subscribers.

As more people stream content and marketers continue to stress measurable and effective advertising, cross-screen attribution becomes much more important, but most attribution tools today are built for a single platform, said Jason Manningham, CEO of Blockgraph.

“Historically, all those attributions solutions have been either for linear [connected TV] or digital.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in