Spectrum Reach is introducing a cross-platform attribution tool in partnership with measurement company TVSquared and identity company Blockgraph, hoping to connect television ad exposure to website visits across its 16 million TV subscribers.
As more people stream content and marketers continue to stress measurable and effective advertising, cross-screen attribution becomes much more important, but most attribution tools today are built for a single platform, said Jason Manningham, CEO of Blockgraph.
“Historically, all those attributions solutions have been either for linear [connected TV] or digital.
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