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With the launch of Peacock, NBCUniversal’s new streaming platform, the network set out to completely rethink how and when ads are shown to viewers. That—in addition to competitive content and a free, ad-supported option—is how the brand is looking to differentiate itself from an increasingly crowded streaming field.
“We were able to bring a product to the market that reflects consumer behavior of the moment,” said Linda Yaccarino, chairman of NBCU advertising and partnerships, at Adweek’s NexTech 2020 Virtual Summit today.