Marketing Is the Answer Whether a Company Is Thriving or Struggling During the Pandemic

MDC Partners CEO Mark Penn on surviving the pandemic, the Facebook boycott and hiring diversity

mark penn
Mark Penn makes the case for marketing regardless of how the pandemic has treated your business. MDC Partners

The Facebook advertising boycott should, theoretically at least, be coming to an end next week. Throughout July, advertisers including Starbucks and Verizon pledged to pull ad spend from the platform to take a stand against hate speech and misinformation on the social network, which is visited by 1.6 billion people every day.

@Minda_Smiley minda.smiley@adweek.com Minda Smiley is an agencies reporter at Adweek.
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