NexTech

News Corp's Stephanie Layser Is Tired of Big Tech Bullying

The relationship between Big Tech and ad tech is becoming more adversarial

stephanie layser
Stephanie Layser says journalism needs independent ad tech.News Corp.
Headshot of Rachel Winicov
By Rachel Winicov

July 15, 2020

Covid-19 has hit publishers especially hard, from lost revenue due to keyword blocking and changing consumer news preferences.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Headshot of Rachel Winicov

Rachel Winicov

Rachel Winicov is a freelance writer for Adweek focusing on digital media, ad tech and social media.

Recommended articles
Related Articles
Screenshot of Roger Lynch
NewFronts

Condé Nast Pitches Diversity to Advertisers at NewFrontsicon-image

By Sara Jerde, Rachel Winicov

NexTech

Publishers and Agencies ‘Brace for Fragmentation’ in Post-Cookie Worldicon-image

By Mark Stenberg

bbc news and triplelift logos
Publishing

BBC Global News Inks Native Ads Partnership With TripleLifticon-image

By Rachel Winicov

protesters marching toward the white house
Publishing

Advertisers Now Have a New Keyword Concern: ‘Protest’icon-image

By Ethan Wu, Rachel Winicov

Microlearning
View All

Organize and Leverage Your Measurement Toolbox

Subscriber Onboarding and Engagement Done Right

Why Marketers Need Collaborative Work Management

How to Use Video at Every Stage of the Customer Journey

You Might Like

What’s Missing in the Media Measurement vs. Currency Debate

By Pam Zucker

Why Marketers Can No Longer Ignore Data Governance

By Neustar

3 Ways Next-Gen Leaders Embrace Uncertainty and Drive Digital Transformation

By Courtney Rose

Are You Making Informed CTV Ad Buys?

By DISH Media