The Trade Desk CEO 'Not Convinced' Google Will Get Rid of Third-Party Cookies

Jeff Green discusses what's necessary for ad tech to survive and thrive

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In 2018, almost two years after ad-tech firm The Trade Desk began trading on the Nasdaq, the demand-side platform was valued at close to $5 billion, but respected industry commentators said it was overvalued. Fast-forward almost two years, and The Trade Desk’s valuation hovered above $20 billion at the close of trading Tuesday.

Ahead of his July 29 appearance at NexTech 2020, The Trade Desk CEO Jeff Green spoke with Adweek about managing Wall Street’s expectations, leadership in a time of crisis and the next phase of the firm’s Unified



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