The Trade Desk CEO ‘Not Convinced’ Google Will Get Rid of Third-Party Cookies

Jeff Green discusses what's necessary for ad tech to survive and thrive

Trade Desk CEO Jeff Green
The Trade Desk CEO Jeff Green spoke with Adweek about the $20 billion company ahead of his NexTech 2020 appearance. The Trade Desk

In 2018, almost two years after ad-tech firm The Trade Desk began trading on the Nasdaq, the demand-side platform was valued at close to $5 billion, but respected industry commentators said it was overvalued. Fast-forward almost two years, and The Trade Desk’s valuation hovered above $20 billion at the close of trading Tuesday.

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@ronan_shields ronan.shields@adweek.com Ronan Shields is a programmatic reporter at Adweek, focusing on ad-tech.
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