The Trade Desk CEO 'Not Convinced' Google Will Get Rid of Third-Party Cookies

Jeff Green discusses what's necessary for ad tech to survive and thrive

In 2018, almost two years after ad-tech firm The Trade Desk began trading on the Nasdaq, the demand-side platform was valued at close to $5 billion, but respected industry commentators said it was overvalued. Fast-forward almost two years, and The Trade Desk’s valuation hovered above $20 billion at the close of trading Tuesday.