How Long Can The Trade Desk Ride Its Current Wave of Success?  

Can the good times last?

Much celebrated as the success story of ad tech on the public markets, could The Trade Desk's future lie elsewhere? Getty Images, Trade Desk

The ad-tech sector has taken it on the chin over the last couple years, with the ever-growing dominance of Facebook and Google, early stage investors impatient for an exit and increased public scrutiny over the use of personal data for ad targeting.

@ronan_shields ronan.shields@adweek.com Ronan Shields is a programmatic reporter at Adweek, focusing on ad-tech.
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