The Trade Desk Has No Interest in Running Yield Management

Plus, CEO Jeff Green shines more light on Unified ID 2.0


The Trade Desk has big ambitions. It’s building a business in China, it wants to rule in connected TV and it’s developing a replacement for the third-party cookie.

Jeff Green, CEO of The Trade Desk, joined Adweek’s NexTech 2020 Virtual Summit to explain the company’s ambitions in CTV and what’s next for its identity solution, Unified ID.

Big CTV bet

Global advertising is a $691 billion industry, and it’s expected to climb to $865 billion by 2024, according to eMarketer.

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